Director, Public Relations

This is a hybrid position based out of our Boca Raton office but also open to remote candidates on the East Coast.

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction. 

The Director, Public Relations reports to the Chief Marketing Officer and is responsible for shaping and executing the organization’s PR and communications strategy to build a strong, consistent brand presence. This role leads external and internal communications, oversees media relations, manages crisis communications, and ensures alignment with the company’s mission, values, and business objectives. The Director of PR partners closely with executive leadership, marketing, and HR to drive storytelling that strengthens the company’s reputation and market influence. 

• Develop and lead integrated PR and communications strategies aligned with organizational goals.
• Serve as spokesperson and prepare executives for media and speaking engagements.
• Build and maintain strong relationships with media, proactively securing impactful coverage.
• Oversee crisis communications, ensuring timely and effective responses to reputational issues.
• Direct the creation of press releases, speeches, op-eds, and thought leadership content.
• Ensure communications align with brand voice, style, and compliance standards.
• Collaborate with internal teams, executives, and external partners to maximize reach and consistency.
• Track, measure, and report on PR campaign performance to drive continuous improvement.

• Strategic Communication and Storytelling – Ability to craft completing narratives that align with organizational goals, elevate through leadership and strengthen brand reputation across diverse audiences.
• Entrepreneurial Drive & Self-Motivation – Proactive, resourceful, and innovative in identifying opportunities, taking initiative, and elevating the organization’s presence.
• Media Relations & Influencer Engagement – Proven skills in cultivating strong press relationships, proactively pitching stories, and securing high-value coverage in national, trade and local outlets.
• Crisis & Issue Management- developing communication plans for PR crisis and serving as a trusted advisor.
• Leadership and Cross-Functional Collaboration – Strong ability to partner with executives, physicians, marketing, HR, external agencies while influencing senior leaders and aligning PR with broader business objectives.
• Analytical and Results Driven Mindset – Competence in setting KPIs, monitoring media coverage, analyzing outcomes and continuously refining strategies to maximize ROI and impact.
• Proven success driving media coverage and reputation programs in a regulated or clinical environment.
• Experience managing agencies and budgets.
• Ability to thrive in a fast-paced, mission-driven environment with complex stakeholder dynamics.

• Bachelor’s Degree or equivalent.
• Ten (10) years of professional experience.
• Eight (8) years of progressive PR and communications experience, including leadership roles.

• Master’s Degree
• Experience leading through crisis communication.
• Experience working within the healthcare industry.

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive compensation: attractive base salary complemented by performance-based incentives for eligible roles.
• Comprehensive benefits: health, dental, vision insurance, and retirement plans.
• Professional development: access to ongoing training and leadership development programs.
• Positive work environment: consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence. 

MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.

If you require accommodation during the application or interview process, please let us know, and we will be happy to assist. 

Our compensation reflects the cost of labor across appropriate US geographic markets. Pay is based on several factors including but not limited to market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. The company offers the following benefits for this position, subject to applicable eligibility requirements. Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.