MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized
• Drive transformation and growth in a dynamic, fast-paced
• Competitive Compensation: Attractive base salary complemented by performance-based
• Comprehensive Benefits: Health, dental, vision insurance, and retirement
• Professional Development: Access to ongoing training and leadership development
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

The Vice President of Physician Marketing, reports to the Chief Marketing Officer, and is responsible for developing and executing integrated marketing strategies to attract new physicians into the MDVIP model. This role leads physician acquisition campaigns, manages cross-functional execution, and uses data-driven insights to optimize lead generation, conversion, and event performance. This leader collaborates across Marketing, Sales, and Physician Development teams to drive business growth and advance organizational objectives.

• Develop and lead marketing strategies to generate and nurture a high-quality pipeline of physician prospects aligned with growth goals.
• Oversee campaign planning and execution across digital, field marketing, and event channels to ensure message consistency and performance.
• Lead and mentor a team of physician marketing professionals to drive innovation, accountability, and cross-functional collaboration.
• Build a results-oriented culture focused on performance, agility, and continuous
• Analyze market dynamics, physician behavior, and regional trends to inform targeting and segmentation
• Leverage insights to refine messaging, identify high-potential markets, and improve lead
• Manage marketing budgets to optimize return on investment and resource allocation across all physician acquisition activities.
• Track performance against forecasts and adjust plans as needed to meet business
• Partner with Physician Development, Sales, and Brand teams to ensure alignment and seamless lead
• Manage relationships with external agencies and vendors to enhance program impact and
• Establish KPIs and dashboards to measure lead volume, conversion rates, campaign ROI, and event
• Provide insights and recommendations to executive leadership based on data analysis and market

• Demonstrated success leading high-performing marketing teams and delivering growth through integrated marketing campaigns.
• Deep understanding of the physician decision-making journey and healthcare
• Experience with CRM systems (e.g., Salesforce), marketing automation platforms, and analytics
• Strong leadership, communication, and stakeholder management

• Bachelor's degree in Marketing, Business Administration, or a related field
• 10 (Ten) years of progressive marketing experience
• 5 (Five) years focused on specific channel marketing growth

• Master’s degree preferred
• Experience in concierge medicine, healthcare marketing, or physician or healthcare provider acquisition
• Familiarity with healthcare compliance and regulatory considerations in marketing
• Proficiency in campaign attribution modeling and event performance measurement