Associate Manager Organic Marketing

Associate Manager Organic Marketing
Drive innovation, cultivate relationships, and make a measurable impact with MDVIP.

Why This Role?

The Associate Manager of Organic Marketing optimizes our company's online presence across various platforms. The ideal candidate will be responsible for maintaining accurate business listings and ensuring a positive brand image through effective reputation management strategies. This role requires strong organizational skills, technical proficiency, and a deep understanding of digital marketing. 

Since opening the first affiliated practice in 2000, the MDVIP membership-based personalized healthcare program now empowers over 400,000 people to reach their health and wellness goals through in-depth knowledge, expertise, and one-on-one coaching with over 1,100 of the finest primary care doctors in America. MDVIP-affiliated doctors provide the highest level of personalized health care through consultations, comprehensive screenings, and advanced testing coupled with a  wellness plan devised to help manage acute and/or chronic medical needs. MDVIP-affiliated doctors utilize the latest healthcare technologies in order to advance the delivery of primary care and improve health outcomes in America.

MDVIP has consistently been recognized as a Great Place to Work® employer since 2018, (Greatplacetowork.com/certified-company/MDVIP) and was named by Fortune and Great Place to Work® as one of  the 2023 Best Workplaces in Healthcare^™ This is a corporate based role.

• Develop and execute strategies to manage each physician’s online business listings, including directories, search engines, social media platforms, and review sites. Optimize visibility by maintaining accuracy, consistency, and completeness of business information across all platforms, including address, contact details, opening hours, and more.
• Reputation Management: Monitor and respond to customer reviews and ratings on various channels to maintain a positive online reputation. Proactively identify and manage reviews or feedback, working closely with relevant stakeholders to resolve issues and maintain customer satisfaction.
• Coordinate with internal teams to align strategies for consistent brand messaging across business listings and healthcare directories. Collaborate with external partners, such as agencies or vendors, to leverage their expertise and tools.
• Reporting: Ensure accuracy, consistency, and completeness of business information across all platforms, including address, contact details, opening hours, and more

Bachelor’s degree from four-year college or university, with a degree in Marketing, Business or Communications and three to five years of related business experience; or equivalent combination of education and experience where two years related experience equals one year of schooling.  Related experience assumes a similar corporate role focused on search engine optimization and reputation management with a focus on lead generation. 

Required: 

• Experience managing business ratings and reviews on Google, Yelp and/or other consumer sites 

• Experience with social media platforms, consumer engagement and strong awareness of the digital world. 

• Excellent writing, presentation, and communication skills. 

• Is organized and attentive to details.  

• Balances creative and analytical thinking to drive increased results. 

• Ability to manage third-party agencies, partners, and vendors. 

• High proficiency in data analytics. The ability to turn large volumes of data into simple business insights.  

Additional information:

At no time may work be performed, or computer systems accessed, from outside of the U.S.

Individuals hired must be able to perform essential duties satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

MDVIP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.