Director, Product Strategy

Come join an innovative leader in the healthcare industry! MDVIP, based in Boca Raton, FL is seeking a Product Management Director who will collaborate with executives to translate the company growth vision into action through owning a comprehensive product strategy for new growth product offerings in concierge medicine, spanning both the physician and consumer end markets.  This leader will own the overall P&L and KPIs/outcomes for these products with responsibilities that span business and pricing strategy, market research, go-to-market (GTM) strategy, and commercial roadmap backlog development.  This role reports to the Chief Technology Officer (CTO).

Who is MDVIP? Since opening the first affiliated practice in 2000, the MDVIP membership-based personalized healthcare program now empowers nearly 400,000 people to reach their health and wellness goals through in-depth knowledge, expertise, and one-on-one coaching with over 1,200 of the finest primary care doctors in America. MDVIP-affiliated doctors provide the highest level of personalized health care through consultations, comprehensive screenings, and advanced testing coupled with a wellness plan devised to help manage acute and/or chronic medical needs. MDVIP-affiliated doctors utilize the latest healthcare technologies in order to advance the delivery of primary care and improve health outcomes in America.

MDVIP has consistently been recognized as a Great Place to Work® employer since 2018, (Greatplacetowork.com/certified-company/MDVIP) and was named by Fortune and Great Place to Work® as one of  the 2023 Best Workplaces in Healthcare^™ . 

• Analyzes new market opportunities, trends, and customer needs to launch new product development initiatives, specifically in the concierge healthcare industry.
• Conducts primary and secondary market research and data analysis to inform hypotheses and ensure tests meet user needs and market demand.
• Partners with marketing, strategic technology group, client services, field enablement, and other internal and external stakeholders and senior management to ensure that overall product performance and economic goals are met.
• Defines and establishes metrics of success and failure; ensures cross functional teams are clear on objectives with established product goals, metrics, KPI’s. 
• Customer Focus: Maintains a strong customer-centric approach by gathering feedback, addressing customer needs, and enhancing customer satisfaction through product improvements.
• Defines and manages operational changes to existing products, such as website navigation, user interface, content update frequency, content shelf life, service goals, user experience, and expectations. 
• Develops commercial roadmaps initiatives with clear success/value metrics, enabling engineering backlog to build best-in-class omni-channel patience experience platforms (web portal, mobile app, etc.) 

This job profile is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Education / Experience / Knowledge:

Bachelor’s degree from four-year college or university plus at least 8 years related business experience; or equivalent combination of education and experience where two years related experience equals one year of schooling. Related experience assumes a similar corporate role focused on all aspects of a business such as Operations, Finance, and Product Development to Sales and Marketing. Specific prior experience within the healthcare industry is a plus.

• Experience with product development, business planning and future visioning, as well as quantitative and economic and ROI modeling is required.
• Proven ability to align internal and external stakeholders around a common mission and execution plan when developing new initiatives within a larger organization is a must.
• Proven track record of successfully setting product vision and defining products, including target customer identification, core value proposition articulation, and business model development.
• Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation.
• Comfortable working in a lean team environment and taking on diverse sets of responsibilities.

Corporate office role: As a corporate based role in Boca Raton, FL, employees are expected to work from the corporate office. 

Additional information:

Individuals hired must be able to perform essential duties satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

MDVIP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.